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Ben Rogers 07979 757201
The Team

Ben Rogers

As director and founder of Potential Productions Ben has created his dream job. Starting as a runner in TV he soon progressed to Producer, making entertainment news programmes for worldwide syndication with WENN. He then moved to the voluntary sector, using his media experience to promote the work of undercover wildlife charity Environmental Investigation Agency and pressure group Friends of the Earth.

He spent 6 years in advertising, working for a number of successful marketing agencies before forming Potential Productions where his slightly unusual career path finally seems best suited.

Dawn Newton

Dawn Newton is a creative communications expert and trainer, with a background in marketing and corporate social responsibility. Dawn has endless enthusiasm and is passionate about enabling not for profit organisations to create high impact digital communications with minimal resources. Dawn specialises in social media and behaviour change campaigns. She places the audience at the heart of her marketing strategies, creating a real sense of community both online and offline.

She ran the Time and Talents programme in Westminster, engaging local businesses such as Microsoft to offer voluntary placements as part of their CSR. As well as her work with Potential, Dawn runs Morello Marketing, providing guidance and communications support to the public and not for profit sector.

Louise Simonsen

Louise Simonsen works with Potential Productions as a special adviser, group facilitator and production assistant. She is a qualified Social Worker and has worked internationally with NGOs and government programmes. Her experience includes working with Prisoners in Denmark, Homeless Teenagers in Greece and Orphans in India. Currently she manages a London based youth drug and alcohol support service for a widely known national charity. Combining her unique social care background with her knowledge of film production allows her to support media projects that need sensitivity and up to date knowledge of policy and current issues.

Louise has collaborated with Potential on a number of projects and represents what is unique about our organisation - an international dimension, media skills and wide service sector knowledge.

Shaff Prabatani

As well as setting up Potential Productions with Ben, Shaff has been a leader in his field in many areas in the public voluntary and private sector, setting up the UKs only Ofsted rated excellent Connexions service, an international volunteering charity, and a pioneering drugs service for homeless, BME and young clients. He has provided training and consultancy on a range of client focussed and management areas and worked throughout Europe, Latin America and Asia.

Martha Clarke

As well as a long time collaborator, Martha is the Director of Mindful Communications and Coaching a company that provides communications support and advice and coaching services to the public and not for profit sector.

Martha draws on over 30 years experience of working in the communications industry with an academic background in psychology, coaching and neuro-linguistic programming skills in her work. She has worked as a producer/director for broadcasters including BBC, ITN, Channel Four and Thames Television as well as working as Head of Communications at international development agencies and UK charities including CAFOD, ActionAid and Media Trust.

George Neale

Production assistant George brings animation skills and tons of support to our productions and design projects, as well as bags of enthusiasm.

We also collaborate with many other companies and individuals to bring a full service offering to our clients. Here are some recent partnerships.

  • Animation & Design - Bloodyhoney
  • Music score and Sound design - Dan Barnard (Point Blank)
  • Publications and copywriting - Proseworks
  • Photography - Justin de Deney
  • Graffiti design - Art Jaz
  • Editing - Will Hanke
  • DVD Duplication - DuplicationCentre